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Lose weight? It sounds like a scam, but over the years, so-called junk food fad diets have popped up over and over with people claiming real results.
From the guy who lost nearly 100 pounds by only eating pizzato the famous cookie diet that's been kicking around for years, there is no shortage of people claiming miraculous weight loss from eating foods that are high in sugar and fat content. How is this even possible?
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What happens with these same-food diets is that people tend to consume fewer calories overall, said Dr. Joan Blake, a nutritionist and clinical associate professor at Boston University.
You get tired quickly of eating the same foods over and over, she continued. The issue with these diets is that you may be losing weight from eating less, but they're not nutritionally sound over the long term. Once you go back to your old eating habits, all of that weight will come back.
Dr. Siegal's cookie diet has been around since the earlyaughts and pairs hunger-suppressing cookies (sorry, no Oreos!) with one meal a day.
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Then there's Sol Owell, a man who lost 50 pounds in a year by sticking to the #cookielife diet. He ate every single homemade cookiethat friends and family from around the world sent him. For Owell, it was a simple calories in, calories outmentality, in which he supplemented his cookie monster lifestyle with tons of exercise.
Our nutritionist says: He has a reasonable approach to adding a little treat, in this case a cookie or two, in his diet daily along with a healthy diet, and activity level. Adaily treat can be factored into a healthy diet as long as you stay active and factor the calories in that “treat” into your daily caloric intake.
Where you lead, I will follow ... with copious amounts of junk food in hand. The fictional Lorelai and Rory Gilmore are well-known for staying skinny while sticking to a high-salt, carb, and fat diet. When Netflix revived the series last fall, there were numerous claims of women trying a Gilmore Girls diet of pizza, popcorn, candy, and other junk food and actually losing weight.
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One of the most recent junk food diet success stories followsAnthony Howard-Crow, the miracle man who lost 32 pounds and improved his blood pressure by eating 2, 000 calories of ice cream and some protein supplements every day earlier this year.
Sounds like a dream come true, right? He later admitted that it was the most miserable dieting adventure he had ever embarked upon because it made him irritable and lackluster.
Our nutritionist says:This is a classic example of chronically eating a diet that is lower in calories than you need so you will lose weight. Unfortunately, it isn't a balanced, satisfying diet so he lost weight but also muscle mass.
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That's exactly what Jeff Wilser did.He limited his caloric intake to under 2, 000 calories daily and ate only suggestedserving sizes of junk food. He stuffed his face withOreos, M&M's, doughnuts and more every day. 30 days later, he lost 11 pounds and his bad cholesterol went down.
Our nutritionist says:He ate less calories daily for 30 days and lost weight. Unfortunately, his diet wasn't 2, 000 calories of healthy foods. If he continued eating only these foods daily, he will likely end up deficient in many nutrients.
John Cisna made national headlines in 2014 after he lost 56 pounds in six months eating only McDonald's. He even published a book called My McDonald's Diet about his incredible weight loss journey.
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But nutritionists called his dietunrealistic for the long haul, and claimed that while his weight may be down, most likely his sodium intake was high, and his body was lacking in essential vitamins.
New York City pizza maker Pasquale Cozzolino swears by his pizza-centric diet that helped him lose 94 pounds. His secret? Stay away from the pepperoni and stick to thin-crust margherita pizzas made with simple ingredients. The pizzas helped him curb cravings so he could shed the extra pounds.
It appears that he enjoyed his pizza (which has only a little bit of cheese) at lunch but factor in those calories as part of his entire day. His made sure that his overall calorie intake remained less than he needed daily to maintain his weight.
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This detox replaces kale smoothies with tortillas. The recipes for the taco cleanse, created by taco scientists, promise a whole host of health benefits like virility and beard-growing abilities (though that may be a joke). The only catch is, all of the recipes are vegan, so put down that package of carnitas.
Nutritional value, but Twinkies do not. But ever since Kansas State University nutrition professor Mark Haub lost 27 pounds in 2010 by replacing all meals with Twinkies for 10 weeks, the Twinkie diet has popped up periodically, usually with disastrous results: Eating nothing but Twinkies for several days straight tends to result in massive stomach and headaches.
Our nutritionist says:All this proves is what we already know: If you chronically eat less calories than you need daily, you will lose weight. However, in the long term, a diet like this will not be satisfying, healthy, or sustainable.The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.
How To Eat Junk And Still Lose Weight
One evening, at home. You’re sat comfortably on the sofa, watching your favourite TV show. An ad comes up, showing a scrumptious burger in its full glory. The camera zooms into each ingredient: the crisp salad; the tender meat; the rich, creamy sauce; the crunchy French fries, and one person enjoying this delightful flavour range. You think to yourself that your diet is about to take a hit. But we beg to differ.
In a series of studies published in the Journal of Public Policy & Marketing, we found advertisements showing people eating junk food prompted people on a diet to eat less. While this may seem counterintuitive, these findings are in line with previous research on mental imagery. Recent studies show merely imagining ourselves carrying out actions or experiencing emotions activates similar neural networks to those linked with their actual performance or experience.
The images we are exposed to throughout our lives hold the power to shape our experiences to a remarkable degree. According to neuroimage studies, the mere sight of someone being hit by a hammer will fire up the neural networks in our brain that are associated with pain. As a result, these images will trigger emotions and behaviour consistent with feelings of pain.
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Such effects also extend to food consumption. The field of consumption imagery refers to rich images of food consumption - for example, an ad showing the close-up of a pizza and someone eating it. Some studies have even indicated consumption imagery could cause people to wrongly recall having eaten the food on display.
Why is this important? This is important because simply thinking that we have eaten something can make us feel full. In 2010, researchers asked people to picture themselves eating either 3 or 30 M&M’s chocolates. They then handed them a bowl of sweets to eat. People who had imagined themselves eating 30 of the button-shaped chocolates ended up feeling satiated and ate fewer sweets compared to those who imagined eating only 3. With our research, we decided to take this question to the next level and test if the effect holds when people see someone else eating in an ad.
We invited 132 dieting students at our lab at the Grenoble Ecole de Management to watch an ad. Half of them saw an M&M’s advertisement brimming with consumption imagery: sweets, colours, and a person eating them. The other half of the students saw an ad with two animated M&M’s at a supermarket till, devoid of consumption imagery. We then gave each student a 70g cup of M&M’s and asked them to eat to their heart’s content. Among the students, those who saw the M&M’s advertisement containing consumption imagery ate fewer sweets than those who saw the ad without.
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We followed up this study with another one where 130 students saw an advertisement for a hamburger. Out of the volunteer pool, half were asked to visualise themselves eating the hamburger, and the other half were asked to imagine filming it. Students then received a silver bag of chocolate-coated biscuits sticks to eat. Those who watched the ad and imagined eating the hamburger ate fewer chocolate-coated biscuits than those who only imagined filming it.
Both studies are proof that the mere sight of someone eating junk food or of junk food alone is enough to put
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